Explore four Scandinavian design principles shaping outdoor apparel, from function-first design and utility to nature, versatility, and lasting craftsmanship.
Keep ReadingExplore four Scandinavian design principles shaping outdoor apparel, from function-first design and utility to nature, versatility, and lasting craftsmanship.
Keep ReadingLearn hiring and employee retention strategies from outdoor retail leaders at Foster Outdoor, Playmakers and VILD to build a stronger,...
Keep ReadingKōROGI is bringing Japanese camping culture to Portland, Oregon, with a new retail store featuring gear from Japanese outdoor brands,...
Keep ReadingLearn hiring and employee retention strategies from outdoor retail leaders at Foster Outdoor, Playmakers and VILD to build a stronger,...
Keep ReadingLearn how state-level networks are helping emerging outdoor brands access mentorship, funding, industry connections, and opportunities at events like Switchback...
Keep ReadingCloudveil Mountainworks is returning to the outdoor industry with a measured growth strategy centered on specialty retailers, technical innovation, and...
Keep ReadingDiscover brand storytelling tips from Switchback Spring 2026, where founders from Pyre Logs, Gear Envie, and Monday share how authentic...
Keep ReadingDiscover how Portland's iconic Mountain Shop has thrived for 89 years by balancing outdoor retail tradition with innovation under owner...
Keep ReadingTrailheads Editor Amelia Arvesen shares the 13 backpacking gear essentials she trusts on every backcountry trip, from lightweight shelter and...
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Marcus Woolf has been a reporter, writer, and editor for outdoor business and consumer media for nearly 30 years. He served as the editor of Outdoor Retailer Magazine and worked as a contributing editor for the Outdoor Retailer Daily Exposure newspaper, SNEWS, and Gear Trends Magazine. His writing has also appeared in consumer publications such as Outside and Backpacker. Marcus is an avid hiker and the author of the guidebooks Afoot & Afield: Atlanta and Hiking Huntsville, which covers trails in his hometown of Huntsville, Alabama. When he isn’t mapping trails or traveling to visit outdoor retailers, Marcus enjoys backpacking, canoeing, and kayaking with his wife, Wendy.
Amelia Arvesen is an independent journalist in Portland, Oregon who has worked in the outdoor industry since 2018, first as an editor at SNEWS and now with publications like Outside, Backpacker, Trails, and Field Mag. Through her writing, she explores the intersection of humans and their environments—whether they're on the trail or in their studios. This year she's researching how wool became a performance textile through her newsletter, Honing Her Craft. She loves to run, climb, cook, and sew.