At the 2026 Outdoor Market Alliance (OMA) Media Show in Colorado, outdoor brands previewed the next wave of gear innovation—from...
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Inside The Backpacker in Baton Rouge, owner Michael Mathews shares how adventure leadership, deep customer relationships, and community partnerships inspire...
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Ski mountaineering made its Olympic debut, bringing new visibility to uphill skiing. Dynafit’s Drew Saunders shares what the moment could...
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Explore how Sea to Summit is doubling down on wholesale, lowering prices, launching a B2B platform, and expanding its sales...
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Discover how Roark founder Ryan Hitzel blends storytelling, global expeditions, and field testing to expand from surf roots into trail...
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Run clubs are redefining community-building in specialty retail. Learn five transferable lessons outdoor retailers can apply to create welcoming, low-cost,...
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Many Olympic athletes who are mothers lose funding or pay out of pocket for childcare. Learn how For All Mothers+...
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Switchback’s new Event Director explains how community, education, and specialty retail shape the show’s next chapter.
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Online sales continue to be a major growth opportunity for specialty retailers. In this Trailheads article, Eric Youngstrom of Onramp...
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Marcus Woolf has been a reporter, writer, and editor for outdoor business and consumer media for nearly 30 years. He served as the editor of Outdoor Retailer Magazine and worked as a contributing editor for the Outdoor Retailer Daily Exposure newspaper, SNEWS, and Gear Trends Magazine. His writing has also appeared in consumer publications such as Outside and Backpacker. Marcus is an avid hiker and the author of the guidebooks Afoot & Afield: Atlanta and Hiking Huntsville, which covers trails in his hometown of Huntsville, Alabama. When he isn’t mapping trails or traveling to visit outdoor retailers, Marcus enjoys backpacking, canoeing, and kayaking with his wife, Wendy.
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