Event Guide

“Our core goals at Switchback are simple: show up for an evolving outdoor industry, offer current and prospective partners a clear snapshot of the Fjällräven brand, and discover new ways we as a brand can contribute to a collective and collaborative future in the outdoors,”

“Outside” for us is bigger now. It’s still rooted in performance, but it’s showing up in how people actually live… hike, trail, everyday movement, and lifestyle. We want to connect that story clearly, strengthen our existing partnerships, and open the door to new ones that help us reach a broader consumer.”

“Our goal at Switchback is to connect with community and showcase the next best outdoor brand. Community is at the heart of everything we do. We’re here to show up, connect, and inspire, bringing people together through a shared passion for the outdoors and rad gear.”

“We’re hoping to engage with a mix of regional/local retail chains as well as athletes, journalists, and content creators we can potentially partner with to help us build our brand and raise awareness as we launch Coastal Range Equipment into retail.”

“We see Switchback as a moment to be in conversation with the industry. This means sharing perspective, learning from others, and continuing to shape what a more design-forward yet technical, women-first outdoor space can look like. Switchback brings together people who are actively shaping where the industry is going, and we’re especially excited to meet those who want to build something long-term.”

“We want to support the effort and build momentum around a comprehensive industry gathering. We need to rebuild the outdoor industry community that was mostly lost in these last several years since the pandemic.”

“We owe it to the industry to show up and attend shows, adding to the energy and the opportunity to get together, elevating smaller less known brands, and helping to create the critical mass and high quality attendance that raises all brands. A great show gets us together to share the experience and enjoy the company of others who love this industry as much as we do.”