Discover how the Outdoor Foundation’s Thrive Outside initiative is expanding access to nature through long-term community partnerships, creating lasting impact...
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Discover how the Outdoor Foundation’s Thrive Outside initiative is expanding access to nature through long-term community partnerships, creating lasting impact...
Keep Reading
From baseball diamonds to bayou adventures, Massey's Outfitters has spent 50 years evolving into New Orleans' premier outdoor specialty store—and...
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Farm to Summit is redefining backcountry meals with rescued produce, local farm partnerships, and a community-first approach—all while growing through...
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Outdoor Industry Association breaks down the latest tariff policy changes, refund challenges, and what outdoor brands and retailers need to...
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At the 2026 Outdoor Market Alliance (OMA) Media Show in Colorado, outdoor brands previewed the next wave of gear innovation—from...
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Inside The Backpacker in Baton Rouge, owner Michael Mathews shares how adventure leadership, deep customer relationships, and community partnerships inspire...
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Ski mountaineering made its Olympic debut, bringing new visibility to uphill skiing. Dynafit’s Drew Saunders shares what the moment could...
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Explore how Sea to Summit is doubling down on wholesale, lowering prices, launching a B2B platform, and expanding its sales...
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Marcus Woolf has been a reporter, writer, and editor for outdoor business and consumer media for nearly 30 years. He served as the editor of Outdoor Retailer Magazine and worked as a contributing editor for the Outdoor Retailer Daily Exposure newspaper, SNEWS, and Gear Trends Magazine. His writing has also appeared in consumer publications such as Outside and Backpacker. Marcus is an avid hiker and the author of the guidebooks Afoot & Afield: Atlanta and Hiking Huntsville, which covers trails in his hometown of Huntsville, Alabama. When he isn’t mapping trails or traveling to visit outdoor retailers, Marcus enjoys backpacking, canoeing, and kayaking with his wife, Wendy.
Joe Jackson has worked in the outdoor industry for 25 years. His first job was as a whitewater raft guide—before he was even old enough to legally work in the state of California. Over the years, he’s worked as a guide, retail employee, and swift water rescue professional before transitioning into outdoor media after college. He has served as an editor for Paddler Magazine, Canoe & Kayak, and Outside Magazine. For more than a decade, he was Outside’s eponymous Gear Guy, and has spent the equivalent of three months of his life under the fluorescent lights of outdoor industry trade shows. Joe lives in Ashland, Oregon, where he now focuses on sharing the joys of mountain biking, whitewater rafting, skiing, and trail running with his eight-year-old daughter, Josie.
The latest news about Switchback: a twice-annual gathering for the outdoor industry community.
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