Speaker

Amanda Lee Smith is the CEO of Monday—an insights, strategy and creative agency based in Vancouver, BC and Portland, OR. With clients including Adidas, Arc’teryx, lululemon, and KEEN, Monday is focused on building brands that enhance human potential. Amanda loves exploring and sharing new ideas. Since 2022 she has served as a mentor in the Futurist Project—a leadership program for up-and-comers in the outdoor industry. She hosts the podcast My Best Campaign and regularly speaks on panels, podcasts, and stages—including SXSW, Maine Outdoor Brand Summit and (this June!) Switchback. Beyond branding and marketing, she particularly likes to explore ideas in innovation, regenerative capitalism and the intersection of style and performance. Amanda is an enthusiastic trail runner, backcountry camper, gardener and vintage fashion collector.