Outdoor specialty retailers are competing in one of the noisiest landscapes the industry has ever seen. Big brands have bigger budgets, marketplaces offer endless choice, and algorithms often decide what customers see before they ever walk through your door.
In this increasingly digital world, great products and service aren’t enough on their own. The retailers who are winning know how to tell their story, build community, and stay top of mind—without blowing their budgets or burning out their teams.
This session will explore six proven marketing lessons that outdoor specialty retailers can easily use to increase awareness, deepen customer engagement, and drive sales.
We’ll cover practical ways to:
- Grow an organic community from scratch
- Create smart frameworks for athlete and influencer partnerships
- Use Substack to build deeper brand connections
- Work with today’s social algorithms (instead of fighting them)
- Everything is viewed through a retail-first lens—focused on creative, affordable, and simple-to-execute tactics that work with your existing team, time, and budget. No giant campaigns. No agency-sized resources required.
