Switchback Spring, June 16-18, 2026 in New Orleans, LA
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Switchback at TRE, December 1-3, 2026 in San Antonio, TX
Today’s outdoor consumer is evolving—shaped by changing lifestyles, economic pressures, and shifting values. In this presentation, Kelly Davis, Director of Research at the Outdoor Industry Association, and Casey Taylor, VP of Client Success at leading data company CivicScience will unpack the current state of the American outdoor consumer. Drawing on robust quantitative and qualitative research, this session delivers actionable insights into who outdoor consumers are today, what motivates them, and how brands and retailers can anticipate change, adapt with confidence, and make smarter, data-driven decisions.
Kelly Davis has more than 25 years of experience in Market Research including 11 years as the Director Research for SnowSports Industries America, and 4 years as the Senior Director of Research for the Aircraft Owners and Pilots Association. In addition, she has worked with the Cross-Country Ski Areas Association, the Winter Wildlands Alliance, and the Stand Up Paddle Industry Association.
Kelly is a methodologist with innovative leanings, she is always looking for more effective ways to gather and apply insights. Kelly likes to share interesting findings and insights and has been a featured speaker at industry events like the Snow Show. The focus of her work is helping industry stakeholders understand mechanisms that affect their markets. She has helped many brands understand and target participants more effectively, track their customers’ journeys, build clearer views of potential customers, and design products. Kelly has also helped many start-ups to find their footing in a variety of markets and she has helped businesses find their way when times are tough.
When Kelly isn’t working, you will most likely find her skiing, running trail, SUPing, biking, hiking, skiing, longboarding, walking with her dogs, or just being.
Casey Taylor is a researcher and writer with family from Uniontown, PA and Morgantown, WV. He has spent more than ten years in the market research industry with an emphasis on narrative synthesis of quant, qual, and secondary research sources. He joined CivicScience in 2016 to help build the client and research service offerings, earning a Vice President title in just two years. Today, he’s focused on expanding CivicScience’s offerings for clients, findings new applications for the company’s unique and pioneering methodology, and telling stories about our culture. In addition to his research work, Casey has published pieces for New York Magazine, The New Republic, WIRED, and Defector Media. He is currently working on a book about cannabis and the Cold War. Casey graduated from Carnegie Mellon University in 2009.
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