Switchback Spring, June 16-18, 2026 in New Orleans, LA
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Switchback at TRE, December 1-3, 2026 in San Antonio, TX

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Lusire Boyd Sr.

Lusire Boyd Sr. currently serves as a Vice Captain for the Black Men Run chapter in Detroit, Michigan as well as the Co-Creator and Co-Host

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Rick Crawford

Rick Crawford is a sustainability consultant, business strategist, and the founder of Emerger Strategies, where he helps fishing and outdoor brands make sustainability simple, credible,

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Leslie Leonard

Leslie has worked as Outdoor Equipped’s Business Development Coordinator for over two years. Prior to this, Leslie worked as part of Outdoor Equipped’s dedicated research

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North Bennett

I am a PR professional who specializes in working with outdoor brands focused on sustainabilty, design, and urban style. For this panel, I’m working in

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Amanda Smith

Amanda Lee Smith is the CEO of Monday—an insights, strategy and creative agency based in Vancouver, BC and Portland, OR. With clients including Adidas, Arc’teryx,

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Julie Lamarra

Dr. Julie Lamarra is a Professional Practice Associate Professor in Outdoor Product Design and Development at Utah State University. This interdisciplinary program integrates design, engineering,

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Jacob Curtis

Jacob Curtis is the founder of Curtis Accounting Solutions, where he helps outdoor retail and e-commerce business owners gain clarity on cash flow, margins, and

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Lloyd Vogel

Lloyd Vogel is the CEO and Co-Founder of Garage Grown Gear, a marketplace focused on supporting cottage and ultralight outdoor brands. Known for his honest

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Onyanga Dean

Onyanga Dean is a Bay Area endurance athlete with over 30 years of experience in long-distance training and competition. He has been a member of

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Kellyn Wilson

Kellyn is TOGS’ co-founder based in Telluride, Colorado. She has spent years skiing in front of the camera, from commercial shoots to film projects—even spending

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Jenna Klein Jonsson

Jenna Klein Jonsson is the Principal and Managing Director of Blaze Partners, a B Corp Certified advertising agency with deep experience in the outdoor and

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Gene Han

Gene Han is the founder of Hatchet Outdoor Supply Co., a Brooklyn-based retail concept blending outdoor performance with considered fashion and community culture. He also

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