Kelly Davis has more than 25 years of experience in Market Research including 11 years as the Director Research for SnowSports Industries America, and 4 years as the Senior Director of Research for the Aircraft Owners and Pilots Association. In addition, she has worked with the Cross-Country Ski Areas Association, the Winter Wildlands Alliance, and the Stand Up Paddle Industry Association.
Kelly is a methodologist with innovative leanings, she is always looking for more effective ways to gather and apply insights. Kelly likes to share interesting findings and insights and has been a featured speaker at industry events like the Snow Show. The focus of her work is helping industry stakeholders understand mechanisms that affect their markets. She has helped many brands understand and target participants more effectively, track their customers’ journeys, build clearer views of potential customers, and design products. Kelly has also helped many start-ups to find their footing in a variety of markets and she has helped businesses find their way when times are tough.
When Kelly isn’t working, you will most likely find her skiing, running trail, SUPing, biking, hiking, skiing, longboarding, walking with her dogs, or just being.