Alex Lauver is a seasoned, passionate leader in sustainability and outdoor apparel
development with over 20 years experience. He launched Douglas Strategies LLC to
help organizations of all sizes build sustainable strategies to reduce impact, create
innovative product, and manage regulation and compliance.
Most recently, he served as Senior Director of Materials, Innovation & Sustainability at
Outdoor Research. Spearheading a holistic and unified sustainability strategy across
the brand, Alex helped guide the company’s first annual impact report and develop science-aligned climate goals. Recent accomplishments include the launch of a third-party certified carbon-neutral rainwear program and successfully eliminating all intentionally added PFAS across the entire product range as of Spring 2025. He led the brand’s onboarding into the bluesign® system and also was an integral leader of the brand’s pivot to producing PPE during the COVID19 global pandemic.
In addition to consulting, Alex also co-chairs the Outdoor Industry Association’s Clean
Chemicals and Materials Coalition and serves on the board of industry advisors for the
University of Oregon’s SPM program. Alex lives in West Seattle, Washington, with his
family. When not innovating in the outdoor space, he enjoys fly-fishing, road cycling,
and travelling, visiting 46 U.S. states and 22 countries so far.