Selling What Matters: Using Sustainability to Elevate the Customer Experience

Presented by two leading sustainability consultants, this session explores how sales reps serve as the critical link between brand sustainability efforts and meaningful customer experiences on the retail floor. From environmental initiatives to social impact stories, discover new ways to influence purchasing decisions, build trust, and empower customers to buy with purpose and confidence.
 
Attendees will gain insights into sustainability-driven purchasing behaviors and learn how simple, open-ended questions help retail staff better understand customer values, needs, and motivations. The session concludes with five practical questions retailers can use to strengthen conversations, elevate the point-of-sale experience, and turn sustainability into a sales advantage.