Outdoor participation has evolved significantly in recent years and has expanded people’s interpretation of what it means to get outside. For independent retailers, there is a unique opportunity to explore this shift through product discovery and curation. Meeting each customer where they are in outdoor participation – and welcoming new ones – is key. This session delves into creative buying strategies for today’s outdoor lifestyle consumer, with a focused look at the women’s market and the role it serves in driving industry growth.
This conversation will cover:
- Identifying and taking calculated risks on unique product categories to remain competitive as an outdoor specialty store
- Using sales floor storytelling to elevate the customer’s shopping experience
- Understanding what motivates a purchase for female shoppers and how to better serve them in the future
- Bridging the gap between planned assortments and what is actually happening in real time to meet the needs of today’s consumer
Attendees will get the chance to rethink how they connect to their local consumers, unlock the growth potential of the women’s and lifestyle markets, and position their business to stay relevant and profitable in today’s shifting retail landscape.
More panelist information coming soon!
