The majority of apparel brands top out on sizing at XXL. But with the majority of the US population considered plus-sized, the majority of the population is being excluded. Excluded not only in access to gear, but as a result, excluded in access to participate. No gear —>No go.
Inclusive sizing continues to be the fastest growing segment in the apparel industry and the plus-sized community has money to spend. They just have very few options of who to give their dollars to.
There’s a significant market gap, with less than 20% of apparel brands offering size-inclusive products. Despite progress, the plus-sized community has limited options. Serving this historically marginalized group is not only the right thing to do, but the money is there for the taking.
Aditionally, the largest segments of plus-sized people come from Black and Hispanic communities. This intersectionality of size and ethnicity highlights an even further need to consider larger-bodied folks when creating and selling outdoor apparel. Supporting the plus-sized community in turn benefits the BIPOC community as well.
This session will educate brands and retailers on the need for size inclusion, dispel misconceptions, and build confidence in expanding their product range. By doing so, brands can unlock revenue and market share growth while engaging with a fiercely loyal community of untapped customers who have been waiting for them all along.
