A Prescription for Growth and Community with The Great Malden Outdoors Rx Pilot

What if a doctor could prescribe time spent outdoors? Darren “DJ” Josey will share the story behind the Great Malden Outdoors Rx Pilot — a first-of-its-kind partnership between a municipality, a state, healthcare providers, and community leaders who are turning “Outdoor Rx” programs into a powerful growth opportunity for the outdoor industry. This conversation will reveal how Outdoor Rx programs can reduce barriers to entry, bring in new participants, and make outdoor recreation an everyday essential — creating clear pathways from first-time experiences to long-term engagement. Join us to discover how outdoor retailers and brands can collaborate with local governments, tap into healthcare funding, advocate for systemic change, and position outdoor recreation as both a public health solution and a sustainable driver of industry growth.