Chris has worked in the fly-fishing retail world for his entire career. A graduate of Economics, Chris took his business knowledge to the industry he loves. Since 2006, he has managed TCO Fly Shop, a 5 store fly fishing specialty retailer in Pennsylvania. In 2019, Chris started VILD consulting. VILD is a company that helps specialty retailers with best practices, merchandising, integration of E-Commerce platforms and much more. In addition, Chris has done extensive public speaking focused on teaching retailers about optimizing business operations, managing inventory and staff and merchandising. When he is not working, Chris can be found fly-fishing for Permit and Steelhead.