Building a motivated, high-performing team starts with understanding the human element — what drives a person, what engages them, and what keeps them committed to their work. This session explores a culture-first approach to hiring the right people and training them well, including how cross-functional exposure from day one fosters a career mindset in specialty retail. Attendees will explore actionable strategies, from defining what the right candidate looks like before a role even opens to supporting staff career trajectories. Drawing from his own journey as a multi-store operator, Chris Frangiosa brings a firsthand perspective on what it takes to staff up smart and sustain a team with lasting success.