AI has become unavoidable, and most retailers still aren’t clear on how to use it effectively. And for specialty retailers who are running on small teams, trying to remain competitive, and stay searchable online, AI can seem like a daunting, but necessary tool for their business. This session will highlight the most practical and easy to implement use cases of AI, while also addressing its limitations and what functions you should avoid using AI for in your store.
Attendees will walk away with real-world examples of how to make AI work for you – whether it’s to support and amplify marketing efforts, scale your e-commerce presence, or automate laborious processes and reporting that can save your team time. These tools are not meant to replace an employee but will allow your team to spend more time in front of the customer, online or in-store, which leads to a better shopping experience and increased sales!
