Attend Switchback at TRE

Switchback at The Running Event

December 2-4, 2025 | Henry B. Gonzalez Convention Center | San Antonio, TX

Switchback at The Running Event (TRE) delivers an elevated onsite experience where outdoor specialty retailers can source products, develop meaningful peer relationships, and gain industry insights to stay ahead of trends and better serve customers.

Launched in 2006, The Running Event (TRE) is North America’s largest run specialty trade show, offering three days of networking, education, business, and celebration to running retailers from across the US.

In 2022 The Running Event, in response to growing crossover of the outdoor and running markets, launched Switchback at TRE as an outdoor specialty showcase. Expanding both the exhibit hall and educational offerings, TRE 2022 invited outdoor retailers and brands to create a new space for the outdoor industry to gather and grow.

Back for a fourth year this December 2-4 in San Antonio, TX, Switchback at The Running Event 2025 will be a one-stop opportunity to connect with industry peers, access top run and outdoor brands under one roof, and gain valuable, actionable education to advance your business.

Take a look below at the 2025 Schedule-at-a-Glance to get an overview of event highlights to come:

An Overview: What to Expect

Schedule-at-a-Glance

Tuesday, December 2

7:00 AM: River Walk Run + Cleanup
Presented by

7:00 AM – 6:00 PM:Badge Pick-Up Available

9:00 AM – 9:30 AM: Conference Welcome and Coffee*

9:00 AM – 6:00 PM: Conference Alley Hours*

9:30 AM – 11:00 AM: Conference Deep Dive Sessions*

11:00 AM – 12:00 PM: Conference Lunch*

12:00 PM – 1:00 PM: Featured Sessions*

1:30 PM – 4:30 PM: Conference Breakout Sessions*

1:30 PM – 4:30 PM: Race Director Summit,
Presented by

4:45 PM – 5:30 PM: Afternoon Featured Sessions (OPEN TO ALL BADGE HOLDERS)

6:00 PM – 7:30 PM: Opening Party at The Grotto,
Presented by

Please note: Exhibit Hall is not open to attendees on Tuesday

Wednesday, December 3

6:00 AM – 7:30 AM: Running Industry Diversity Coalition (RIDC) CommUnity Run,
Presented by

6:30 AM: Morning Vinyasa,
Presented by

8:00 AM – 6:00 PM: Badge Pick-Up Available

8:30 AM – 6:30 PM: Exhibit Hall – Day One Hours

9:00 AM – 6:30 PM: Training Camp Theater Sessions on the Trade Show Floor

4:30 – 5:30 PM: Switchback Hour in the Training Camp Theater

5:00 PM – 6:30 PM: Happy Hour in Exhibit Hall

6:30 PM – 10:00 PM: THE COOKOUT
Presented by

Thursday, December 4

7:00 AM: Indie 5K Run and Walk at Hemisfair Park

8:00 AM – 3:00 PM: Badge Pick-Up Available

8:30 AM – 4:00 PM: Exhibit Hall – Day Two Hours

9:00 AM – 3:30 PM: Training Camp Theater Sessions on the Trade Show Floor

6:30 PM – 9:00 PM: 2025 Industry Awards Dinner in the Stars at Night Ballroom**

*Included only with All-Access, Non-Exhibiting Company, and Media passes. Click here to learn more about available passes.

**Additional cost at time of registration

Industry Education

Switchback at TRE will offer targeted, actionable education for specialty retailers throughout each day of the event. CLICK HERE to preview the growing education program. Day one will consist of a full day of educational programing – including the keynote – with additional educational sessions occurring in the exhibit hall throughout Days Two and Three.

Access to Top Brands

Attending Switchback at TRE means accessing the world’s leading run and outdoor brands. Under one roof and all within a shared exhibit hall, top footwear brands (Brooks, HOKA, Saucony, Birkenstock, KEEN) along with leading brands in apparel, accessories, nutrition, technology, and more, will be ready to meet and do business. CLICK HERE to browse the growing list of TRE 2025 exhibitors—look for the Switchback icon to spot Switchback at TRE brands.

New Connections

Switchback at TRE not only connects you with outdoor specialty retailers, but also with run specialty retailers. With similar challenges and business goals, connecting with run specialty professionals is an opportunity to discuss business strategies and share experiences with fellow retailers you typically wouldn’t have the chance to meet. Outdoor retailers access all of the same networking events at TRE as running retailers – so there’s no shortage of connection and peer learning.

A Good Tme

Of course, expect to have some fun at Switchback at TRE, too. Events including a morning Riverwalk Run & Cleanup, the Opening Party, and the annual Indie 5K make for an unforgettable experience that simultaneously supports networking and relationship building. For an idea of what it’s like at The Running Event and Switchback at TRE, check out the TRE 2024 recap video.

Join us in San Antonio!

Registration for Switchback at The Running Event 2025 is now open.

Get In Touch

Emma Galeckas

Attendee Relations Coordinator

Questions about attending? Email Emma at [email protected] for support.

What People Are Saying

“Looking ahead to Nashville, I think I share the same hope and optimism as many folks I spoke with at the show: that the magic formula TRE has used to rise into the ‘it’ event on the calendar will foster a new spring/summer gathering that builds stronger community and gives voice to the stories that really matter. I am, in a word, stoked."

“As an industry it is critical that we come together to advance our business and values. TRE has been a successful formula that allows for education, trade, and gatherings. We’re looking forward to seeing how this approach can work in the outdoor space.”

"There’s a buzz here in discovering different brands and connecting with prospective retailers, and I’m looking forward to being a part of bringing that energy to the outdoor industry."