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Browse the most recent Switchback press releases and coverage. Check back often for new announcements and stories.

Magdalena Boulet

Magda is a seasoned business leader, Olympic athlete, and a key influencer in the endurance world, driven by a deep passion for human physiology and

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Kim Furnari

Kim Furnari is the Director of Apparel Sales at Brooks Running, bringing 28 years of experience in the running industry. Her career began on the

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Christine Bowen

Christine Bowen is an accomplished operations and sales executive with more than 15 years of experience in the sports industry. She is a strategic thinker

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Cat Ayers

As Head of U.S. Marketing at ASICS, Cat leads a dynamic team driving strategy across Brand, Account, Sports Marketing, DTC, and Communications. Cat’s focus is

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Amy Minkel

Amy Minkel is the Chief Operating Officer and Co-Owner of Fleet Feet Charleston. After a 20+ year career in healthcare, she and her husband decided

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Genie McDonnell Beaver

Genie Beaver’s lifelong passion for running ignited the vision for West Stride, a specialty running store she opened in 2008 to serve Atlanta’s running and

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Alexis Saenz

Alexis Saenz is a queer, mixed-race woman originally from the Cheyenne, Ute territories, known as so called Denver, Colorado and resides in Tongva territory, known

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Bianca Botta

Bianca is a seasoned marketing leader specializing in strategic marketing for the outdoor industry. She is currently the Marketing Director for the Trail Running, Active

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Fitz Cahall

After pioneering the early days of online content through podcast, video and social media, Fitz co-founded the brand and story agency Duct Tape Then Beer

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Paul Hendricks

Paul is the Executive Director of The Conservation Alliance and has worked in the fields of conservation and corporate sustainability for over 15 years. Throughout

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Ian Servantes

Ian Servantes is a senior writer at Footwear News leading coverage of sneakers, including performance and lifestyle, through news and feature stories. He has more

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