Speaker

Steve Holmberg is the founder of Insight Accelerator, a consumer research and strategy consultancy helping sports and outdoor brands turn insights into action. He spent 17 years at Nike in Brand, Strategy, and Consumer Insights, where he focused on understanding athletes and shaping brand direction. Steve also teaches Consumer Research at the University of Oregon’s Sports Product Management graduate program, preparing future industry leaders to apply research strategically. With 20 years of experience at the intersection of sport, consumer behavior, and brand strategy, he brings a unique perspective on the forces shaping the future of trail running.