Speaker

Lauren Mayer is a seasoned Director of Public Relations and a strategic champion for active lifestyle brands, having led award-winning initiatives for Altra Running, Hydro Flask and Ruffwear. With over a decade of experience, her focus is on future-proofing media strategy in today’s evolving landscape. Lauren is known for successfully blending traditional PR outreach with an affiliate marketing mindset to secure earned media that drives both brand perception and measurable business results. She is a trusted partner for brands looking to build authentic connections and lasting resilience in the age of AI.