Joe Gaither is the CMO of Feetures, the leading performance sock brand in run specialty. As a family-owned and operated business, Feetures has always believed in doing things differently — building long-term relationships, obsessing over product performance, and putting the customer first. With a background spanning brand strategy, retail engagement, and consumer marketing, Joe brings a unique perspective on what it takes to build lasting relationships — not just with runners, but across the industry. He’s passionate about helping brands and retailers come together to serve customers more meaningfully, and to grow together in an ever-changing marketplace.