Jen McLaren is the Global Brand President of Altra, located in Denver, Colorado. She is responsible for the oversight and strategic direction of the Altra brand.   Jen has been with VF Corporation and its brands for 20 years holding brand, strategy and financial leadership roles at both Smartwool and Timberland prior to Altra.  Jen’s passion is building and growing emerging brands in the running, active and outdoor markets, and inspiring participation in sport and the outdoors.  She is an outdoor and running enthusiast and spends her free time outside in the Colorado mountains with friends and family.  Prior to VF, she started her career in finance at Softbank Venture Capital and Arthur Andersen. She is active in the Outdoor Industry Association as a current Board member and has supported key non-profit organizations through Board participation, sponsorship and mentorship, such as SOS Outreach, The Nature Conservancy, Camber and the Futurist Project.