Gene Han is the founder of Hatchet Outdoor Supply Co., a Brooklyn-based retail concept blending outdoor performance with considered fashion and community culture. He also leads WeekEnds, a global marketplace for independent outdoor brands, and Essentic, a distribution and consulting agency connecting emerging labels with new markets. With over two decades across retail, brand partnerships, and international market development, he focuses on bridging technical outdoor product with lifestyle, culture, and global creative communities.