Dawn leads the implementation of the Fenix Outdoor sustainability strategy in the Americas for the brands division, including: Fjällräven, Royal Robbins, Devold of Norway, and Hanwag. Dawn works to strengthen brand value and increase business resilience by proactively reducing nature and climate impacts across the value chain, supporting transparency, and empowering people to explore and protect nature. Dawn’s work is rooted in the Fenix Outdoor 2030 Sustainability Strategy, which is based on the foundational pillars of Climate Action; Culture, People and Societies; Value Chain; and Products & Services. Dawn has been working in sustainability for over 15 years.