Dane Simmons is the owner of Run In, a three-location run specialty retailer in Upstate South Carolina. Since taking ownership in 2020, he has grown Run In from roughly $600,000 in annual revenue to more than $3 million by focusing on great people, memorable experiences, and the belief that a running store should be about much more than selling shoes. Dane loves bringing together running brands, local businesses, nonprofits, and sometimes completely unexpected partners to create experiences people actually want to be part of. His approach is simple: take care of people, try interesting ideas, and build a store the community would genuinely miss if it disappeared.