Speaker

Bianca is a seasoned marketing leader specializing in strategic marketing for the outdoor industry. She is currently the Marketing Director for the Trail Running, Active Essentials, and Equipment categories at Patagonia, where she drives initiatives that connect outdoor enthusiasts with innovative products. With a strong background in creative campaign management, strategic leadership and driving consumer engagement in environmental activism, Bianca brings over 15 years of experience in crafting impactful marketing strategies that align with brand values and consumer needs.