OPEN TO ALL BADGE HOLDERS!
Outdoor participation continues to grow, creating new opportunities to strengthen the outdoor economy. In this session, Outdoor Industry Association (OIA) will share the latest insights into who’s getting outside, how people are participating, and what these trends mean for brands and retailers.
Drawing from OIA’s trusted research and business intelligence, this session will explore participation trends, demographic shifts, and the fastest growing outdoor activities—connecting the data to consumer behavior and spending. Attendees will gain actionable insights to help make informed decisions, better serve both core and casual outdoor participants, and translate participation growth into meaningful business impact.
As part of OIA’s work to champion equitable outdoor experiences that strengthen the outdoor industry, this session equips attendees with the data and insights needed to navigate a growing and evolving market.
What we’ll cover:
• The latest outdoor participation trends and demographic shifts
• Who’s entering the outdoor market and how engagement is evolving
• Differences in participation and spending between core and casual consumers
• Where and how outdoor consumers are shopping
• How to use OIA data and insights to inform business and growth strategies
• The fastest growing outdoor activities – it’s not what you’d expect!
