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Trade Winds: Tariffs, Risk, and the Future of Outdoor Business

Jun 16 2026

2:30 PM - 3:15 PM CST

For outdoor brands, importers, manufacturers, and the independent retailers who depend on them, trade policy has become a core business issue. Tariffs, legal uncertainty, and shifting global dynamics are driving up costs, disrupting inventory, and squeezing margins across the entire supply chain — and the effects don’t stop at the brand level. When sourcing costs rise and supply chains are thrown into uncertainty, independent retailers feel it on the ground: in the products available to them, the prices they’re asked to pay, and the customers they’re trying to serve. 

This session will break down the current trade landscape. It will highlight what recent developments mean for our industry, explore how brands, importers, and manufacturers are navigating disruption, and dive into what that means for the independent retailers who are their closest partners.

More panelist information coming soon!

Moderator

Outdoor Industry Association (OIA)

- Head of Government Affairs

Speakers

Columbia Sportswear Company

- Director, Global Customs & Trade