The Role of Ecommerce in Outdoor Specialty Retail

Ecommerce is now a core part of how specialty outdoor retailers reach, educate, and serve their customers. This panel brings together retailers who have built and integrated online sales into their businesses – not as a replacement for the shop floor, but as an extension of it. Drawing from firsthand experience, panelists will share what has worked, what hasn’t, and the tradeoffs of selling gear both online and in-store. The conversation will focus on using ecommerce to leverage education, community, and maintaining trust while operating across channels, offering practical lessons on strengthening specialty outdoor retail rather than diluting it.
 
More panelist information coming soon!