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The Digital Backcountry: Safeguarding Your Business in the Trust Economy

Jun 16 2026

3:30 PM - 4:15 PM CST

Breakout Room 267

In the outdoor industry, your most valuable assets aren’t just the gear on your shelves—it’s the deep trust you’ve built with your community. As we shift toward digital-enhanced operations, retailers are adopting powerful new eCommerce and cloud-based tools, often without a “safety manual” for the data risks they carry.

This session moves beyond technical jargon to provide a resilient roadmap for retail businesses to remain risk averse – balancing essential security measures with daily floor operations and protecting customer trust, POS stability, and proprietary data from being compromised unexpectedly. Attendees will walk away with a greater understanding of why professional support is a critical inventory investment and how to identify the right starting point for your shop. 

Key takeaways include:

· Securing the Core Stack: Practical tactics to audit and protect your Shopify, POS systems, and accounting data.

· The AI Safety Playbook: How to leverage AI to automate threat detection without accidentally exposing your margins to public models.

· Immediate Resilience: Three high-impact security protocols you can implement the moment you return to your store.

Speakers

REPatron

- Founder