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The Digital Backcountry: Safeguarding Your Business in the Trust Economy

Jun 16 2026

3:30 PM - 4:15 PM CST

In the outdoor industry, your most valuable assets aren’t just the gear on your shelves—it’s the deep trust you’ve built with your community. As we shift toward digital-enhanced operations, retailers are adopting powerful new eCommerce and cloud-based tools, often without a “safety manual” for the data risks they carry.

This session moves beyond technical jargon to provide a resilient roadmap for retail businesses to remain risk averse – balancing essential security measures with daily floor operations and protecting customer trust, POS stability, and proprietary data from being compromised unexpectedly. Attendees will walk away with a greater understanding of why professional support is a critical inventory investment and how to identify the right starting point for your shop. 

Key takeaways include:

· Securing the Core Stack: Practical tactics to audit and protect your Shopify, POS systems, and accounting data.

· The AI Safety Playbook: How to leverage AI to automate threat detection without accidentally exposing your margins to public models.

· Immediate Resilience: Three high-impact security protocols you can implement the moment you return to your store.

Speakers

REPatron

- Founder