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How the Bandit Grand Prix Reimagined Race Spectatorship and Experiential Racing

Dec 02 2025

2:30 PM - 3:15 PM CST

301C

Presented by Race Roster

The running industry is evolving, and the Bandit Grand Prix, hosted in a high-energy Brooklyn Storehouse, is leading the charge. Join Steve Finley of Bandit as he details the vision, business case, and creative execution behind this ‘first of its kind’ event, including breaking down the unique course design within the Brooklyn Storehouse and the strategy for integrating a major music act. The Grand Prix blends high-stakes competitive running—with 5K Open Heats, dramatic 3K Finals on an F1-style course, and a $12,000 prize purse—with an immersive entertainment experience. The session will conclude with a strategic Q&A led by Ted Metellus of New York Road Runners, offering insights on scaling innovative concepts within the event landscape.

Moderator

Race Roster

- Director of Strategic Events

Speakers

Bandit Running

- Director of Community and Partnerships

New York Road Runners (NYRR)

- Chief Event Production Officer / Race Director