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Lessons in Change Fluency for Outdoor Retail Leaders: Building Resilient, Adaptable Teams

Jun 16 2026

1:30 PM - 2:15 PM CST

The outdoor industry is currently in a state of constant change, from shifting consumer demands and sustainability pressures, to staffing challenges and an unpredictable market. This session focuses on how specialty retail leaders can build adaptable teams that respond to change with confidence rather than fatigue.

Drawing from real-world industry collaboration and innovative retail practices, we’ll explore leadership strategies that encourage curiosity, reflection, and small experiments to improve decision-making on the sales floor and within teams. Attendees will leave with actionable strategies to strengthen store culture, support staff through transitions, and keep their businesses adaptable, resilient, and relevant in today’s outdoor retail market.

Speakers

Utah State University

- Professional Practice Associate Professor