In today’s digital-first world, race day doesn’t end at the finish line — it lives on through the photos participants cherish and share. Retailers are now harnessing these moments to drive real-world results. In this session, you’ll learn how RC Outfitters partnered with a local charity 5K to turn race photography into a powerful engine for both fundraising and retail impact.
Using branded participant photos and smart integrations, the activation helped:
- Drive measurable in-store traffic and product purchases.
- Convert post-race emotion into time-sensitive sales and offers.
- Embed donation prompts into photo galleries to boost charitable giving
You’ll walk away with a practical playbook for using digital content to fuel customer loyalty, brand visibility, and community engagement — without overhauling your existing tech or marketing stack.
