This guided discussion will help independent retailers reframe durability to their customers – moving beyond “technical performance” and into something retailers can sell, explain, and operationalize on the floor. We will explore how to make durability a central point of discovery in the customer journey and address product longevity as a key value driver for shopping at your store. Attendees will leave with more knowledge and a practical tool kit to implement better sustainability messaging and practices into their retail sales model.
What we’ll cover:
• How to communicate product durability in ways that build loyalty and trust with your customers
• How to navigate the buying cycle and purchasing decisions when bringing longer-lasting products into your store
• How to leverage untapped resources for your customers through product storytelling, care education, repair programs, warranties, resale, and more
More panelist information coming soon!
