Whether serving casual walkers or seasoned runners, your sales team needs both strong product knowledge and the ability to connect with customers from all walks of life. In this session, specialty retailers will learn how to identify hiring gaps and move beyond onboarding uncertainty—so you can build a confident, capable team. Karen Barry of The Friedman Group will share actionable strategies for identifying industry-specific qualities you need in a sales associate, along with purposeful interview questions to help assess candidates for your store’s needs that can make a lasting impact on employee retention and growth within the run specialty channel.
