Switchback and the Outdoor Market Alliance, a collective of 25 independent sales and marketing agencies representing over 194 brands in the outdoor and active lifestyle markets, have entered into a strategic partnership.
Diversified today announced the selection of Sean Smith as Switchback event director, tapping the experienced and collaborative leader to take the helm of the outdoor industry’s rising business and education gathering. Registration for Switchback Spring is now open as well.
Switchback at The Running Event (TRE) wrapped up its fourth annual event last week with high energy, steady retailer traffic, and a growing community of dedicated outdoor industry businesses.
Switchback returns to The Running Event (TRE) next month with a blend of new and returning outdoor brands, a slate of outdoor industry-focused education sessions, a growing roster of top tier industry partners, and numerous networking opportunities.
