There’s a proverb of unknown origin that states, “If you want to go fast, go alone. If you want to go far, go together.” Today, the outdoor industry is facing constant challenges: supply chain disruptions, cautious consumers, an active legislative and regulatory environment along with a growing focus on top- and bottom-line results, and so much more. Could a renewed focus on product durability across the industry provide solutions to these challenges and improve your bottom line?
Join durability experts and outdoor brand leaders for a candid discussion around durability as a tangible consumer benefit.
What we’ll cover:
• Meeting sustainability goals and reducing environmental impacts by extending product life, minimizing waste and ensuring product safety
• Driving profitable growth and building consumer trust in these volatile and demanding conditions
• Navigating obstacles to adopt durability as a holistic business strategy, including challenges in material science, construction standards, and the implementation of new industry initiatives and testing protocols
• Joining forces as an industry to position durability and long product life as an antidote to consumerism and fast fashion
More panelist information coming soon!
