Switchback Spring, June 16-18, 2026 in New Orleans, LA
•
Switchback at TRE, December 1-3, 2026 in San Antonio, TX
What does a retailer–brand relationship actually look like when it’s working in today’s outdoor specialty market? The answer goes far beyond sales targets and meeting product demand.
In this webinar, Huckberry and Red Wing pull back the curtain on a five-year+ partnership built on storytelling, shared values, and long-term brand building. Together, they’ll explore how a deep alignment of creative strategy and audience insights can do more than move product — it can shape brand equity and foster lasting customer loyalty.
Using their collaborative campaign, Behind the Brand, as a case study, this session breaks down the building blocks of a partnership that works: how both sides showed up, what it took to establish trust, and how a shared vision translated into measurable results for both businesses.
Whether you’re a retailer looking to deepen your brand relationships or a brand seeking more meaningful retail partnerships, this conversation offers a candid, real-world look at what it takes to grow together.
Jeremy Berres-PaulJeremy Berres-Paul is the Director of Strategic Partnerships at Huckberry, where he helps build the future of retail by turning original storytelling into a scalable growth engine. He leads brand and media partnerships across Huckberry’s content portfolio—including the award-nominated DIRT series—working with global brands, tourism boards, and distribution platforms to drive customer acquisition and long-term brand loyalty. His work sits at the intersection of media, commerce, and community, focused on building durable business models that compound over time.
Jamie Kvamme is the Director of Brand and Product Marketing at Red Wing Shoe Company, where she helps shape the future of the brand by turning consumer insight and product truth into scalable growth. She leads global go-to-market strategy across key categories, bringing campaigns to life that celebrates the grit, resilience, and pride of the trades while rallying teams across product, sales, and creative to drive commercial impact and long-term brand equity. Her work brings together brand, business, and product to create meaningful connections with consumers while delivering measurable results.
Register for this live webinar by completing the fields below.
Thank You! A confirmation email will be sent shortly with login details.
