The Augmented Outdoors: Culture, Technology, and Nature

As digital immersion intensifies, a new cultural movement is reshaping the outdoors — one that balances lifestyle expression, technological innovation, and the need for escape. This session, led by Harry Bainbridge, Head of Strategy at Highsnobiety, explores how outdoor experiences are evolving. From AI-powered exploration to fashion-driven functionality, the discussion unpacks how technology enables access, safety, and inspiration while questioning its limits. Can tech enhance our connection to nature without replacing it? Join us to uncover the paradox of the modern outdoors.