Switchback Spring, May 22-24, 2027 in New Orleans, LA
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Switchback at TRE, December 1-3, 2026 in San Antonio, TX
Behind every trail shoe, rain jacket, and backpack on a shop wall is someone most consumers never see – the outdoor sales representative. They are the connective tissue between brands and retailers: introducing new product lines, educating buyers and floor staff, merchandising displays, and keeping everyone informed and moving in the same direction. That dual view gives reps an early read on where the market is heading and how to strategize around that. So, what are they seeing now, and how can we build on these partnerships to move the whole industry forward?
In this webinar, Switchback brings together speakers from two of the collectives shaping that work – Outdoor Market Alliance (OMA) and the Western Winter Sports Representatives Association (WWSRA) – for a candid look at who today’s reps really are, the pressures reshaping that role, and how they’re keeping brands and retailers in sync through a complex, shifting outdoor retail market.
It’s rare to hear directly from the people working both sides of the counter – and they have plenty to share. What’s working? Where are the real opportunities? And what should brands and retailers prioritize to build partnerships that last?
This conversation offers a first-hand look at the relationships that hold the outdoor market together – and will deliver valuable insights on where to go from here.
Cami got her start in the outdoor industry in 1994, working with her father at his consignment shop, Use It Again Sports, in Steamboat Springs, CO, then became a buyer at Salty Peaks Snowboard Shop in 1998. She landed at WWSRA in 2002 and became Director in 2006. Throughout the beginning of her career, and while at WWSRA, she moonlit as a sub rep for brands like Burton, Ride, ISIS for Women, and Water Girl. Today WWSRA produces 22 regional shows and demos every year for the outdoor, snowsports, and lifestyle industries across the western U.S., operating as a not-for-profit and a service to the industry, with deep experience, love, and passion for their reps, retailers, and brands. When she’s not deep in show logistics, you can find her in Longmont, Colorado, with her wife Susie Floros and their cat Floyd.
Based out of the Rocky Mountain region, representing premium outdoor and leisure brands. President of Clear Creek Reps, Owen Dennehy has a passion for the outdoors- always exploring or venturing into some new challenge. Owen has a wide range of experience with a history of working in the wholesale industry. Skilled in Retail, Sales, Account Management, Product Marketing, and Product Development.
Joe Jackson has worked in the outdoor industry for 25 years. His first job was as a whitewater raft guide—before he was even old enough to legally work in the state of California. Over the years, he’s worked as a guide, retail employee, and swift water rescue professional before transitioning into outdoor media after college. He has served as an editor for Paddler Magazine, Canoe & Kayak, and Outside Magazine. For more than a decade, he was Outside’s eponymous Gear Guy, and has spent the equivalent of three months of his life under the fluorescent lights of outdoor industry trade shows. Joe lives in Ashland, Oregon, where he now focuses on sharing the joys of mountain biking, whitewater rafting, skiing, and trail running with his eight-year-old daughter, Josie.
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