- Pablo has experienced the running world from nearly every angle; as a marathoner, retail leader, entrepreneur, and community builder. Since beginning his running journey in 2011, he has completed more than 50 marathons and built a career around understanding what makes runners show up and what makes them stay.
He entered the industry professionally in 2015 at Runner’s World Mexico. In 2017, he joined experiential agency 23 Grados, where he helped bring to life the Sal a Valle 120K Relay, now one of Mexico’s most popular relay races. In 2019, he joined Innovasport, one of the largest sporting goods retailers in Mexico and Latin America.
In 2022, Pablo co-founded Metta Running House alongside his friends Angel, Gerardo, and Alan. More than a specialty running store, Metta brings together retail, food and beverage, and clubhouse amenities; including lockers and showers, under one roof.
Built on the belief that runners need more than a place to shop, Metta has grown into a true home for Mexico City’s running community and a space where retail, hospitality, and culture come together to move the sport forward.