Johnny Earle aka Johnny Cupcakes started 16 businesses before he was 16 years old. While his friends hung out with cute girls at parties, he hung out with cute old ladies at craft fairs. Johnny eventually baked up the idea for his bakery themed T-shirt brand and opened The World’s First T-shirt Bakery, Johnny Cupcakes. A frosting scented clothing store with T-shirts displayed in refrigerators, clothing packaged in pastry boxes, and orders delivered through a secret smoking oven!

Named Top Innovator in Retail by The Boston Globe, Johnny’s award winning store and marketing strategies have been featured in FORBES, INC, WIRED, NPR, The Steve Harvey Show, and as a case study in several branding and business books. With thousands of customers with his brand’s logo as tattoos, Johnny shares his tips, tricks, and secret ingredients on business, marketing, and customer loyalty.