Speaker

Jinnie Edwards Austin is a marketing strategist and fractional CMO working with brands across the running and active lifestyle industry. She previously led marketing at Feetures, helping scale the brand’s direct-to-consumer and digital marketing programs during a period of rapid growth. Today she advises brands and retailers on marketing strategy, e-commerce, and community-driven initiatives that connect brand storytelling with local run specialty retail. Her work focuses on building marketing systems that strengthen partnerships between brands, retailers, and the running community.