More kids are getting outside, but they’re doing it less often—which could impact the future of outdoor recreation and retail. The Outdoor Foundation’s Thrive Outside Initiative is tackling this issue…
The Trump administration’s proposed stackable tariffs on materials like steel, aluminum, and copper are creating uncertainty and increased costs for the outdoor industry. Higher prices not only affect what shoppers…
The outdoor market is shifting, with evolving consumer preferences and participation trends reshaping what sells, where people shop, and how they interact with brands. New data reveals that casual consumers…
Dive into exclusive findings from the 2025 Outdoor Participation Trends Report and discover how shifting demographics, evolving outdoor activities, and changing engagement levels are creating new opportunities for retail growth….
OPEN TO ALL BADGE HOLDERS! How are outdoor consumers shopping and getting outside today? In partnership with Switchback, OIA surveyed over 6,000 outdoor enthusiasts to uncover key insights into spending…
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