Keynote speaker Johnny Cupcakes shares his unpredictable story on creating The World’s First T-shirt Bakery — a food themed T-shirt brand with a clothing store on Boston’s Newbury Street that looks like a bakery, smells like a bakery; where T-shirts are displayed in refrigerators, packaged in lunch boxes, and pulled out of a secret smoking oven!
Although Johnny does trick hangry people daily with his fakery, 100% of his customers leave with an experience and a story to share. TRE attendees will have the opportunity to hear specific, proven ideas, strategies, and insights from Johnny—many of which can be implemented into stores quickly and with minimal cost. Grab your notebook and buckle up for a fast paced journey into the unknown—you don’t want to miss this!
Session Learning Objectives:
1.) Building Brand Loyalty: Hear new ideas about turning existing and new customers into brand ambassadors who will promote your store and do the advertising for you. A few small adjustments can go a long way!
2.) Inspiring Innovation: Discover ways to spark innovation within your team, products, packaging, events, and marketing so that you stand out. Customers have too many options, why will they choose you?
3.) Creating Unique Experiences in retail: Walk away with a list of unique strategies to implement across the board, to build value, and to grow your presence.
