More kids are getting outside, but they’re doing it less often—which could impact the future of outdoor recreation and retail. The Outdoor Foundation’s Thrive Outside Initiative is tackling this issue through strategic partnerships that create lasting connections between youth, families, and the outdoors. Join leaders from the Outdoor Foundation and OIA as they explore key trends, highlight successful programs, and share strategies to strengthen outdoor access and engagement.
What We’ll Cover:
· The latest data on youth outdoor participation trends
· Why declining engagement frequency is a challenge for the industry
· How the Thrive Outside Initiative is creating lasting outdoor connection
· Successful brand and retailer partnerships driving impact
· Actionable strategies to expand outdoor access in your community
