From Search to Storefront: How Fixing Our Online Store Grew Our In-Store Traffic

Independent run specialty retailers are exceptional at building community, but translating that community engagement into measurable online and in-store growth is where many stores leave money on the table. This session will walk through how The Running Well Store reimagined its digital strategy by building an omni-channel ecosystem that meets customers wherever they are: at events, on social media, and online. We’ll break down the specific paid media channels, Meta Ads, Google Search, and geo-fenced Display Ads, that each serve a distinct role in the customer journey. Attendees will leave with a practical, repeatable framework for pitching brand co-op investment, allocating digital ad spend, and using event-driven marketing to build long-term customer loyalty rather than one-time transactions.