OPEN TO ALL BADGE HOLDERS!
No matter how you feel about AI, it is essential to understand how your customers are using it. The answers to your customers’ questions are no longer driven by traditional search results alone. They’re being curated by AI.
This session explores how AI is reshaping the way runners discover shoes, stores, and races- and what retailers, brands, and event managers need to do to stay visible in that shift. Jenna Klein Jonsson and Emily Fidrych of Blaze Partners will unpack how consumers are using AI, how it is impacting their choices, and how it is changing their shopping habits. Whether you’re just starting to think about AI or already worried about falling behind, you’ll leave with a better understanding of the rapidly evolving AI landscape and five practical tips to help LLMs understand your brand, retail experience, or event so you can show up when it counts.
