Presented by Footwear News
When it comes to performance footwear, running is the most democratic category, and non-runners constitute a significant share of the market. Often, they’re looking for a running shoe for everyday wear – or expressly for walking – to get their steps in and achieve their fitness goals. So how can specialty retailers capture more of these consumers? This panel will examine how to:
- Increase awareness among non-runners and walkers
- Market effectively to this consumer – and what doesn’t work
- Build the right product assortment
- Create a welcoming and inclusive in-store experience for all
*Additional panelist information coming soon!
